The Christian book market is in flux.
Christian book retailers like Amazon, Amazon Prime and Barnes & Noble have been trying to attract a new generation of Christians, but those efforts have been hampered by the rise of a new Christian-owned Bible publisher.
As Christians around the world are becoming increasingly educated about the Bible and its texts, there’s been a push for Christian publishers to release a new bible in a timely manner and to publish more books in a wider variety of languages.
However, in India, where the Bible is often considered the oldest of all the holy books, the Bible has yet to see a new edition published.
New releases like the “Bible of the New Moon” and “Book of Faith” by Christian publishers, for example, have yet to be published in India.
The first edition of the Bible of the new moon was published in 2017, but only one copy of the book was published by the publisher.
In 2017, Christian bookseller Rizwan Ahmed said that the new edition was a “significant step in bringing the Bible to a wider audience”.
“We have been working hard to reach the younger generation and the young adults in particular, who are the ones that are the most likely to have access to it.
We are confident that we have done a good job,” he said.
But the new editions of the two books are still the least popular of the three new editions, according to a survey conducted by The Hindu.
The Hindu survey found that Christian booksellers in the country had a “very low” acceptance rate of the books.
While Christian bookstores in India are trying to appeal to the new readers, they are also seeing an increase in the number of sales from non-Christian books, which have been the most popular for Christian book publishers.””
The younger people also have a much higher level of interest in the ‘bible’ book, which is a big advantage,” said S. Ramakrishna, senior editor, Indian editions of Indian classics.
While Christian bookstores in India are trying to appeal to the new readers, they are also seeing an increase in the number of sales from non-Christian books, which have been the most popular for Christian book publishers.
“A big challenge for the publishers is the fact that the sales from Christian books are very high, and we have been losing sales,” said Ramakishan.
“We are not expecting the conversion of the non-religious readers, but we are hoping that they will convert to the books,” he added.
In addition, Christian publishers are also trying to lure younger readers with the idea of offering Bible books in the form of interactive games.
The Hindu surveyed 500 bookseller managers across the country to find out the attitudes of booksellors towards Christian books, as well as the books and games they are interested in buying.
According to the survey, the booksellier managers surveyed were mainly interested in books and video games with the most popularity among them being books and videos.
“The games that are being played are mostly for the younger crowd,” said a bookseller manager in Uttar Pradesh.
“These are for kids to get a sense of how to interact with books,” added a booksellor manager in Haryana.
According to a report by the Christian magazine World Bible, books are currently the number one selling type of book.
This is not a good trend for Christian books in India as they have to compete against the onslaught of new Christian books that are available for sale.
“In our opinion, there are many more books that will come out in the next couple of years that will compete with our books,” said Rizwana Ahmed, vice president, Christian affairs, World Bible.
Some Christian publishers have also started to offer Bible titles in the digital format.
Christian publishers like Bimini, Bimina, Book of Faith and Gospel Publishers are launching Christian-friendly apps that have the ability to provide the Bible as an interactive video game.
For the first time, the Christian Bible app, for instance, allows users to read the Bible on their smartphones or tablets, or to search through the Bible for specific passages.