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The world’s leading search engine is a little-known name, but it is well-known for its search engine power.
Google, the world’s biggest search engine, has been selling domain names and services to small businesses for decades.
Its market share has increased dramatically in the last few years, reaching more than 75% of all domain registrations in 2017.
But Google’s growth has coincided with a massive consolidation of the web.
The number of web companies has shrunk from nearly 150,000 in 1999 to less than 1,000 today, according to market researcher Alexa.
A similar phenomenon has taken place in the domain market.
Domains are an essential part of the internet, and in some cases, they can be as crucial as a computer.
For this reason, the search giant’s consolidation has resulted in many smaller websites struggling to stay afloat.
“You can have a large number of websites that have been bought up by Google, but the real value in the internet is that it’s a place for people to be able to interact,” says Jason Witten, chief executive officer at search marketing agency SearchWorks.
“Google is the biggest search advertiser on the planet, and the search market has been so fragmented and fragmented, it’s made it so hard for people with niche expertise to get in and to really make a difference.”
In 2017, SearchWorks launched a $100 million initiative to help businesses find and acquire domain names that could help them grow their businesses and expand their market.
The company’s goal is to help these companies “go public” and take on Google’s massive market share, Witten says.
The SearchWorks initiative is part of a larger effort to help small businesses.
In 2017, the internet giant acquired the Domain Name Agency (DAA), a leading domain registration service.
This led to a slew of consolidation in the industry.
A Google spokesperson told Reuters that the company did not have any plans to acquire more domains.
Google’s consolidation also has a negative impact on small businesses, Wite says.
“Small business owners are having to look for a way to sell, or even acquire a domain, if they can’t find an organic domain,” he says.
In 2016, the DAA reported that it had been purchased by Google for $1.5 billion.
But, Witte says, “it’s a sign of the times that a company can now take over a service for $2 billion.”
As companies grow in market share and power, the power that Google wields becomes more and more apparent.
“It’s not only about getting a dominant position on the search engine; it’s also about gaining market share,” Witten said.
“The internet is becoming increasingly valuable to all of us, but there’s less and less people making that value real.”
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